Curl Up, Tune Out: Our Spring Reading List


First, we have to apologize for the lack of blogs. Things have been pretty busy at our studio and we haven’t had a moment to update. However, we have been filling up our library with lots of reading material and we wanted to share all of the great books we’ve been reading!

No. 1: Shoe Dog by Phil Knight

If you are a business owner and need a little kick in the ass, this is the book for you. Phil Knight dives into the history of starting a company you may have heard of, called Nike. Contrary to popular belief, Nike was not an overnight success. Knight talks about the pain and anxiety of starting a business – full of lawsuits, foreign relationship struggles, sleepless nights, and more. While reading this book, you’ll consistently be shocked that Nike is the business he’s even talking about. A must-read if you’re feeling the pressure of running your own biz.

No. 2: The Vacationers by Emma Straub

We must admit, we picked this one up because of the amazing cover art and we were pleasantly surprised when we started reading. If you’re looking to escape your everyday life, this book will transport you to the lovely Balearic island of Mallorca. The Vacationers is full of family drama, beautiful imagery, and relatable characters, which makes it insanely hard to put down. If you’re headed out of town, definitely take this book with you – an easy read, perfect for a poolside setting.

No. 3: The Dictionary of Brand by Marty Neumeier

We discovered this read when grabbing coffee with a fellow design agency a few weeks ago, and we’re so glad we did! This isn’t exactly a book you dive into when you’re laying in bed at night, but it’s a must have for your design library. The Dictionary of Brand contains 1,000 indispensable terms in brand strategy, marketing, advertising, design, innovation, and business management. Looking to create the perfect strategy for a client’s branding? You’ll definitely want to use a lot of these key terms when explaining your gameplan.

No. 4: The Immortalists by Chloe Benjamin

Lucy listened to an interview with the author of this book on NPR and was immediately hooked. The Immortalists is a story about four siblings who learn the exact day they will die from a mystic psychic. Each sibling goes off and lives their life completely differently to fulfill their own prophecy. This fiction novel is thought-provoking and a page-turner. If you’re looking to explore an alternate reality, this is the book for you.

No. 5: Business of Expertise by David C. Baker

This book recommended by another fellow designer in Salt Lake City after a long discussion about positioning ourselves in the marketplace. Baker dives deep in how to track data patterns, price for expertise, and assert confidence through your knowledge and positioning. Our copy is full of scribbled notes and post-it notes because every sentence contains remarkable wisdom and advice. If you’re an entrepreneur trying to figure out how to set yourself up for success, you’ll want to add this book to your library.

No. 6: How To by Michael Bierut

How To is displayed front and center in our new office because we’re constantly referencing it while designing. Bierut is one of the world’s most renowned graphic designers and a big role model of ours here at Coast to Coast Studio. In this book, he discusses “how to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Full of visuals, wonderful words, and more, this is a book every graphic designer should read.

You can find us chilling on Lucy’s patio, sipping Tecates, reading our latest finds.

What books have you been reading lately?

Coast to Coast Studio