Etsy to eCommerce
One of the main reasons we started Coast to Coast Studio was to work with small businesses. Our mission is to provide brands with a logo, marketing collateral, and/or website that can lead to their company to enormous success. We are incredibly passionate about helping movers, makers, artisans, and founders, grow their business through graphic design.
We've found that a lot of our clients deal with 'Imposter Syndrome.' For those of you who don't know what that is, we'll quickly explain. As Fast Company says, "Many high achievers share a dirty little secret: Deep down they feel like complete frauds–their accomplishments the result of serendipitous luck." If you're a creative, you probably know this feeling all too well. We're here to tell you that it's not luck that's gotten you where you are, it's talent and hard work!
Which leads us to our blog topic this Monday morning – Etsy to eCommerce. We have spoken to some fantastic Etsy shop owners, who aren't quite ready to take the leap into fully developing their brand. We agree, it's a huge step. However, it's a step you won't regret. With these simple steps, you'll be prepared to take your Etsy shop to an eCommerce platform in no time.
No. 1: Own It!
You've already started a business, which is the hardest part of this whole process. It takes a lot of courage to share your work, find potential clients, and sell something you've worked so hard on. Give yourself some credit and be proud of your brand! Someone out there has been searching for your exact product and this is a chance to find forever customers. A little confidence goes a long way!
No 2: Develop a Strong Logo + Brand Identity
This is the most crucial step when taking your brand to the next level. Before you begin building your own website to sell your products/services, there must be a cohesive brand in place. Not only is the logo the face of your entire business, it also serves as a tool to build customer trust. With a consistent theme, colors, logos, typography, and more – your potential customers will take your company seriously and will be more likely to spend money on your site. Brand awareness and recognition will set your biz apart from the other shops out there!
No. 3: Find The Platform That Works Best For You
There are so many website platforms out there, but some of the most common are Shopify, Wordpress, and Squarespace. Each of these have their own advantages and disadvantages, so it's important to do some research to see which platform best suits your business.
It's no secret that we love Squarespace, here at Coast to Coast Studio. It's easy to use, has great templates to choose from, and provides a perfect canvas to customize to reflect your brand. You can find some of our favorite templates here. However, Wordpress is better if you want a completely custom-coded site! Shopify also has a variety of themes that work really well to sell products/services!
Once you've decided which one you're site is going to be built on, it's time to buy your domain. We always recommend one that's short and sweet. The longer domain names leave more room for typos, which will make it harder for people to find your website. Have it be your business name or something really close to it!
No. 4: Get Organized
You have a brand in-place, a website platform ready-to-go, and a domain purchased, what next? It's time to get organized. This is a great opportunity to go through your products and refine your catalog. You'll only want to sell the best of your selection when you build your new eCommerce site. We always recommend getting professional photos taken, this will really tie everything together. A brand-new, beautiful website just won't reach it's full potential with blurry images. Whether it be ditching the item that hasn't sold in two years or cleaning up your sales pitch, make sure your business is looking its absolute best before launching.
No. 5: Ready to Launch!
It's time to press submit and push your new eCommerce site live! Buy a new day planner and make sure you're consistently posting new products, updating your social media, and running marketing campaigns to gain web traffic. We've found that Pinterest and Instagram can be wildly effective to find potential customers. Also, don't make your customers wait! If they email you, it's important to write them back within two business days to show them you mean business. Congrats, you've officially launched your new biz!
Don't worry, you're not in this alone! We're here for any questions, hesitations, and creative consultation. We're also ready to design your logo, brand identity, and website! At Coast to Coast Studio, we'll do everything we can to set you up for absolute success!
Fill out our design brief here to get a FREE quote: