Well Campaign

Brand Identity

Keeping children’s health and wellbeing at the very top of the state’s agenda has never been more important. Too many New York students, especially those at the difficult intersection of race and poverty, still struggle from health disparities that we can prevent. The WELL Campaign needed a brand identity, marketing collateral, and a website to spread awareness to the voters of New York. Through friendly illustrations and bold typography, we were able create a brand that would stand out in the eyes of politicians, parents, and children.

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"I approached Coast to Coast in need of committed graphic designers to accomplish Amedica’s need for a brand guide, branding details, and design on marketing materials. From our first meeting, Lucy and Paige understood my vision for the organization’s brand and direction and were able to bring it to life. They were patient when it came to edits and feedback and so easy to work with on the wide range of projects they were given. In short, I can say that Coast to Coast just “gets it” and as a client I couldn’t ask for anything more. "